Milani’s LIQUIF’EYE Metallic Eyeliner Pencil has been considered to be the best alternative to its more expensive counterpart, the Urban Decay 24/7 GLIDE-ON EYE PENCIL. At $18 for an UD pencil, Milani appears to be the best alternative for your buck!
I happen to own pencils from both companies and I’m going to do a swatch comparison, and mini reviews of each.
The Urban Decay 24/7 GLIDE-ON EYE PENCIL
It’s easy to understand why Urban Decay 24/7 GLIDE-ON EYE PENCIL is such a cult favourite–it’s creamy, and incredibly pigmented. Looking back, I almost wondered why I stayed away from pencil liners and never considered purchasing the Urban Decay 24/7 GLIDE-ON EYE PENCIL.
Bourbon, Rock Star, Dime, Half Baked, Stray Dog, Underground
Milani LIQUIF’EYE Metallic Eyeliner Pencil
When comparing the full-price (CAD$12.99) and availability of both Milani and Urban Decay in Canada, I do admit, it was more expensive to purchase Milani eyeliners than UD. When they had their thanksgiving sale, with 50% off retail price and free shipping, it wasn’t something that I hesitated about getting.
Similar to Urban Decay, the pencils are equally creamy and pigmented. I love the aqua shade because it’s so unique. Again, it makes me very happy that there’s a drugstore alternative to such a cult classic.
I love both Milani and UD equally. If I had to pick one, I would pick UD because:
- - It has more selection of shades than Milani
- - It is easier to access in Canada compared to Milani
- - Urban Decay frequently has these on sale for $7-9 a piece, which makes it slightly cheaper than Milani
- - Brand association!
Let me clarify–I’m not a brand snob, but I can’t justify paying $12.99+tax for a Milani eyeliner pencil when I can pay a couple more bucks and get the bragging rights of owning Urban Decay products.
Have you tried either one of these products?
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